MSM Strategy

AP vs Bloggers, Couch-gate, and _____ coming soon to an outraged corner of the blogosphere some time next week.

If a marketer were smart, she’d use this surefire formula to duplicate these incidents.  It’s really a simple process, and it creates buzz and a ton of web traffic.

  1. Announce or release something that is sure to piss off bloggers.
  2. Wait for the eventual meltdown to occur in the blogosphere.  You won’t have to wait long–people falling all over themselves to talk about you.
  3. Clarify what you originally announced or released just as the buzz starts to die down, reviving the discussion.  Make sure everyone knows it was all just a misunderstanding.

Excuse me while I plot a way to generate traffic for myself instead of someone else.

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