AdSense Money Available On Your Feed

This isn’t much of a surprise…it was pretty obvious that the very reason Google bought Feedburner in the first place was so they could roll AdSense into it. And no complaints here either–to their credit, Google immediately made all of the “pro” features of Feedburner available for free as soon as they took ownership. These features are plenty valuable, and I’m happy to have them.

MoneyI’d expect the number of publishers enrolled in the AdSense program to go up (Go here to
). It’s still the easiest way (ok, maybe second easiest way) for small publishers to monetize. And including ads in a feed is even easier than displaying them on your site–no need to add code in the right place or worry about placement and layout, which is the “art” in displaying ads directly in the template. Feedburner is a great way to start playing with AdSense if you’ve never used it and were curious.

The downside? I don’t really see one. The ads are optional. It’s totally up to the feed owner as to whether or not to serve ads. It doesn’t cost anything to display the ads, and while you may not get rich, you may at least make enough change to pay for gas beer hosting. I am a little surprised it took Google so long to integrate AdSense. Then again, they still haven’t fixed the problem with reporting subscribers that shows up every month or so and makes everyone freak out.

So…why aren’t you seeing ads in this feed? I decided a while back that I was going to keep my feed ad free as sort of a “thanks” to the people who subscribe. In that vein, I’ve also made some changes on the actual site layout to make the site a little more friendly to returning visitors by eliminating one of the ad components in the sidebar and eliminating the ad at the end of each post.

That move isn’t entirely unselfish, as I’ve also added a “related posts” component that will hopefully make the site a little more sticky and get more traffic for older posts. Hopefully I’ll be paid off there, as each post older than 7 days now has an ad component at its beginning.

My other idea is to add a “donate” button. That way people who were just about to comment that I should eliminate all ads (you know who you are) could just give me money and feel like they really deserved ad free content.

Blogging Yourself To Death

An NYT article about the dangers of blogging

Two weeks ago in North Lauderdale, Fla., funeral services were held for Russell Shaw, a prolific blogger on technology subjects who died at 60 of a heart attack. In December, another tech blogger, Marc Orchant, died at 50 of a massive coronary. A third, Om Malik, 41, survived a heart attack in December.

Other bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet.

But don’t these types of things happen to workaholics in any field?  I get the fact that if you fall behind one time with a big time blog someone else will be there to fill in the gap you left, and I suppose that’s stressful (for some people), but these people are the .0001%.  Most bloggers are doing it just for fun anyway.  The few pennies we get on AdSense here and there is more of a justification validation that we’re actually “working” while we do this than anything.  Of course, some of us find a way to turn our blogs into a one-stop-shop for aircraft sales.  Then we’re talking about some serious money stupidity.

I am a little worried about someone who posts as feverishly as this guy.

Spring Cleaning My Blog

I made a promise a couple of weeks ago that I’d be making some changes here. For better or worse, I set out to do just that last night. I committed to working through Earth Hour at least, and ended up going to bed early this morning.

In lieu of turning out the lights for an hour last night, I decided to try to conserve energy in a different way. I set out to make my beloved readers have an easier time with my site by changing the theme and upgrading to WordPress 2.5 (post coming on that alone) to make things easier for myself. I think I’ve reduced my bandwidth footprint as well–eliminating a crap ton of useless images and junk.

Spring cleaning for my blog.

Here’s what I was able to do in a few hours: elimination of large header image, elimination of background images that I think caused issues on some browsers, and elimination of post separator images. These should not only improve load times, but also make things a little better visually.

Other visual changes were to increase the width and text size of the main content area, addition of a tag cloud, and enlarging and moving the subscription button to the header. Hopefully this will boost readership too, which is a bonus for me.

If I could just find a way to keep Hillary’s mug off of my site through the adsense in the sidebar without blocking all Newsmax ads, things would be much improved visually.

Let me know if you’re having any problems loading the site. I’m sure hubonst will have something to say about it.

Microsoft to Buy Yahoo!?

From the WSJ:

The offer, $31 a share in cash and stock, is a 62% premium to Thursday’s closing price. Microsoft said Yahoo holders would be able to trade their shares for cash or 0.9509 Microsoft shares a piece, with no more than half of the overall purchase price paid in cash.

Seems too good for Yahoo! shareholders to pass up. What would it mean for us?

It could have a big affect on bloggers and site owners. Currently Google dominates the pay per click advertising market with AdSense. Microsoft getting control of Yahoo’s advertising network could mean a higher payout for publishers and maybe even some transparency in just what percentage of the cost of an ad a site owner is paid for a click. Currently, there is no market force to compel Google to pay out higher rates or to disclose their payout percentages.

Microsoft can actually afford to operate a division at a loss for a while in order to change the market. For proof, look no further than Internet Explorer and the X-Box.

Of course, Google could always counter with an even better offer. It’s a good time to hold Yahoo! stock, huh?

My Ideal News, uh, Thingy

I’m not affiliated with and don’t have any knowledge of the newspaper business. You could make the case that this doesn’t make my opinion worth much, but if you consider the performance over the last few years of people who do know the business, maybe doing something different warrants some consideration.

Jack Lail has been posting recently about possible new ways to calculate compensation for journalists, and in a post today hit on something:

At my newspaper, we have been distributing daily top 10 lists of articles based on page views to the entire newsroom for a year or more. The lists are not used for compensation and do seem to provide instant market insights about what readers found interesting.

The way I see it, newspapers, for now, are positioned to provide three things that are at a high premium and that most blogs/bloggers can’t deliver. I think most would be wise to capitalize on these by shifting the state of mind from being a newspaper to becoming a news organization/outlet/center:

Excellent writing
Not just good writing. For now, newspapers have a large market share of excellent writers. That’s a part of the market I’d want to keep. Let the good writers go if you have to, but keep the excellent writers around. That means paying them well. If you don’t, you will eventually lose the excellent writers to their own endeavors, and you’ll be stuck with nothing but good writers. Good writing is nice, but it doesn’t make you much more special that the thousands of independent blogs that feature above average writers.

Investigative journalism
The time, resources, and energy it takes to dig (and dig, and dig) for a story set newspapers and real journalists apart from everyone else. Give us more stories that take time to develop. Give us stories that, in short, no one else can. In most cases, that would mean increased concentration on local news, and pulling back on stories happening elsewhere. And sports? Please. The account of a football game that was attended by 100,000 people, viewed by millions, and opined about (real time) on countless message boards and blogs has little value the day after the event. Does it sell copies? I’m sure of it. Does it sell as many copies as it did 10 years ago? I’d guess probably not, per capita. And if you’re now going to count web clicks instead of copies, newspaper web sites definitely don’t have the market share that the print version of the paper had 10 years ago. It doesn’t seem like a good place for resources long term. It may be time to start scaling back or redirecting resources.

Being community hubs
Newspapers have a huge asset that takes years to create–name recognition in their local markets. It makes sense to capitalize on that by being first to that market with resources that connect the community. Instead of viewing local bloggers as competitors and hacks, find a way to leverage them as a way to drive traffic. Become the place that the community uses to find local blogs. The bad news? It’s may already be too late. In my local market, the News Sentinel caught on remarkably early, and even goes so far as to feature bloggers on the front page of their web site on the weekends and has built a community aggregator. In other markets, it has taken a while, and links to other sites and blogs still aren’t featured or easy to find. As a result, other organizations have stepped up and are trying to fill the void left by what should have been the logical market owner.

It is great to see some newspapers are catching on and are willing to try something new or go in a different direction. At the same time, it’s frustrating to see the industry as a whole belly aching about its problems. Face the facts–not only are the rules of the game changing rapidly, but the game itself is evolving.

I mean, this isn’t the record industry. You guys may actually have to change.

The Wire and The Press

Last night we watched the first episode of season 5 of The Wire, and it is already shaping up to be very interesting. This season is focusing heavily on the newsroom of The Baltimore Sun and how news is sorted and reported. The best quote so far is, “I wonder what it’s like to work for a real newspaper,” which is ironically the same thing said about the Baltimore Police Department in season 3.

All we know of the newsroom so far is that staff has been cut by the parent corporation in Chicago, and the older guys who can actually write (“you don’t want to say that people were evacuated”) are being pushed out in favor of young kids who see the Sun only as a stopping point on their way to The Times or The Post.

One thing I’ve noticed about The Wire is that it exposes the fact that every profession they’ve examined is made up of people that basically fit into the same categories. There are always people who only care about their stats, the people that are there to do the minimum to get the paycheck, the ones who are only interested in furthering their careers, and the ones who do the job because it is a part of who they are and only want to do their best work. So far this has held true for police, politicians, teachers, drug dealers, thieves, and sometimes drug addicts.

It will be interesting to see how this plays out in the newsroom.

Poker South Florida Style

The day after Christmas Bear Toe and I drove up to Dania from Miami to check out the Dania Jai Alai and Poker Palace (or whatever it is called). Our buddy BGE lives in Ft. Lauderdale, and he said this was the place to play. The poker room there is a decent size–probably 20 tables, but most of them weren’t used while we were there.

They run a tournament at 3:00 pm daily, and I signed up for that. It’s a $5 entry, winner take all. 2000 units, 50/100 blinds starting out, with increases every 15 minutes. While I was waiting for the tourney I sat down at a cash table–$1/$2 no limit hold ’em with $100 MAX buy-in . After about 10 minutes at that table, I wished I hadn’t bothered with the tournament.

It seems like there were two types of players there, pretty good and pretty bad, and the split was about half and half. I noticed when the tournament started that the pretty good guys at my table didn’t play in it, and the pretty bad guys did. I decided to just push all in every chance I got to possibly double up and get back to the cash table. There were 60 player in the tournament, and I wasn’t about to sit there for 3 hours for a chance at only $300, especially when there was easy money bleeding into the cash games from guys getting put out of the tourney. If I could pile up chips early, fine. If not, fine too. I think I was the 8th or 9th person put out. I think the wise locals show up just to pick off guys as they are put out of the tourney.

The rest of the day was pretty productive. My chip stack was swinging, but not too wildly and always trending up. As I built it, I’d open up a little and give guys action, hoping they’d stick around. By 10:30 I’d built it up to ~$700. Not bad for buying in at $100. My mistake was not leaving at that point. The poker room closed at 12:00, and people started getting really crazy as closing drew near. It worked out well for Bear Toe who won the final pot of the night (everyone involved pushed all-in) for about $500. I got caught with middle pair post flop countless times and was a little to liberal in giving other guys action.

I ended up leaving with $575 and a newly learned lesson courtesy of one of the pretty good players. It only cost me $65 for him to show me a big gaping hole in my game–pretty cheap!

Overall, a decent poker room. There wasn’t really any variety of games. A 7 card stud game was going on when we got there, but it ended and everything went to $1/$2 NL hold ’em. The dealers were fine on the whole. A couple were excellent, and one in particular was horrible. There were a couple of rules that some players had a problem with, but I didn’t think they were too out of line. For instance, if you show cards before the showdown your hand is automatically mucked. The service was not all that great, but I wasn’t there to drink and eat, so that wasn’t a big deal either.

I can’t wait to go back next year with a little knowledge going in!

Numerous Results and Micro Pimping

I thought I’d go ahead and address several things in one post–recent scientific polls, Christmas shopping, and my numerous (un)successful endeavors.

First Annual Backlink Drive–a resounding success. I picked up a link from it (thanks Ivy!).

Rico/Suave–by a majority of eleven to four, many more of you are “suave” than “rico”. Gerardo respects and appreciates that, and in your honor has removed his extensions and his shirt.

BlogRush update–I’ve come to the conclusion that the absolute best way to use Blogrush is to feed it a single post that you know will attract some traffic. My CTR has gone up considerably since I’ve implemented this strategy by itself. I also received a link from a PR4 site regarding my current Blogrush post. So what if the guy completely disagreed with me? I ended up with a nice link and some good traffic from his site.


Earn $$ with WidgetBucks!
Again, I’m not running Widgetbucks ads on this site, but I am running it on another one where it is outperforming Adsense. The CTR is slightly higher, and the PPC is much higher. Granted, these are somewhat targeted ads on a niche site, but it’s working pretty well.

Amazon Christmas Banner–for those of you who do your gift shopping through Amazon, please consider stopping by here first and clicking through my little banner. I’m working on a couple of product reviews for some things I’ve bought over the past year that would make good gifts.

Some Shameless Pimping For WidgetBucks


Earn $$ with WidgetBucks!
I try to keep advertising to a minimum here for loyal readers by doing a few things. First of all, no ads in my RSS feed for subscribers, although there will be one at the end of this one as an example. Secondly, I only put adsense in the middle of older posts after they are archived and not very likely to be read by loyal readers. Thirdly, I try to keep ads unobtrusive (in the sidebar, end of posts) for my regular readers. Lastly, I try to keep them limited only to things I think my readers may actually be interested in.

So, mainly, I’m advertising to other bloggers. Because no one seemed interested (and it was pretty ugly), I’ve replaced the web hosting ad that was in the margin with a link to WidgetBucks (net gain of 0 ads). WidgetBucks is pay per click advertising that works pretty much like Adsense. Contextual ads show up on your site based on what you write, and you are paid for each click you receive. Just another ad network? Not really. They give you $25 just for signing up as a publisher! Also, you can get paid through PayPal, which is nice.

Honestly, ads don’t do very well on this site, but that’s okay. I have more fun with this site than any of my others that actually generate (very little) revenue. So the WidgetBucks link is not one of their ads, just an affiliate link to their site. That’s right–there’s something in it for me if you choose to go there and get $25 from them.

I’ve posted an actual WidgetBucks ad at the end of this post so you can see how it looks. I’ve been running them for a few days on a couple of my other sites, and they’ve done reasonably well, outperforming Adsense in some cases.

Oh, by the way, I’ve also added my latest del.icio.us bookmarks in the margin, if you are interested in what I’m reading outside of here.

Anyway, the ad is below (please don’t click it unless you are actually interested in what is shown). Of course, you can choose different colors, sizes, and styles.

Vanessa Hudgens, Nude Photos, and Total Jackasses

What are these people thinking? And I’m not necessarily talking only about the minor celebrities or local news people who have sex tapes or nude photos out there floating around. It shouldn’t be too much of a leap to think that we will only hear about a very small percentage of the ones that exist. Let’s face it, with digital cameras and digital video cameras easily accessible to everyone these days, it only follows that there are a countless compromising photos and videos in existence. Some of them are bound to be of celebrities people someone somewhere may have heard of.

And really, who cares?

Before Paris Hilton made this the “in thing”, I knew a guy (friend of a friend) who had some topless photos of a (super hot) high profile girl. He threatened to release them in the media, and it eventually let to her becoming much lower profile. To this day I don’t understand why he did it. Obviously, it was an attempt to embarrass her and get back in her in some way, but it made him look sort of pathetic in my eyes. I think if he’d thought it through he may have realized that would be the outcome–maybe not.

The funny thing is, I don’t think any less of her for her having the photos taken other than her poor judgment in who she let photograph her. He’s the one that came out looking like the lesser person, at least in my eyes.

I pretty much feel the same way about the Vanessa Hudgens photos. Of course, I was forced to look at them in order to properly research this post. If you haven’t seen them yet, I wouldn’t bother. They are not that big of a deal.

But the guy who released these is a complete jackass. I don’t know how much he got paid, but I doubt it was enough to buy back his word, which I’m sure he gave her that he would never let anyone else see them.

Then there is the other price he has to pay–I wish him luck in finding another girl who will let him take dirty pictures of her.

Nice move, moron.