I have just one last thing to say about the axing of Volunteer Voters.
If you own a big chunk of any media market (television, print, web) and it isn’t profitable, you have a management problem. The solution to your problem isn’t to let go of the reigns and crash the cart. The solution to your problem is to hand the reigns over to someone who knows how to steer the cart.
Give me Volunteer Voters’ traffic. I’ll cash some fat checks. But as I said before, I can’t see how a regional media outlet could afford to give up such a valuable asset whether it is profitable as a standalone entity or not.
