Today we took our little Chick Pea for her 6 month checkup. We go to a large pediatric group, and today we saw our third doctor. One of the things about going to a large group is that each doctor has their own personality and style, but today I noticed one common thread with all of them–the word “perfect“. Of course, we think she’s perfect, but it’s a little strange that every doctor we see uses that word so often.
Do doctors sit in marketing classes that tell them to use this word to give parents a warm fuzzy feeling about their practice?
If they don’t, they should. It works.
Seth Godin lets us know that there is also a problem with perfect.