It seems like the frenzy may not have fully hit Knoxville/East Tennessee yet, but I think a full blown Webkinz craze may be coming. It may actually already exist here, but I was unaware of it. I am admittedly out of touch with what is “cool” with young kids, and I have been for quite a while. I know of, but am not completely knowledgeable about Thomas the Train and Dora the Explorer, but I had never even heard of Webkinz until this weekend.
My sister in law and her kids, 10 and 7 years old, are visiting from Florida, and they were super excited the other day after they got home from Dollywood. Not because of the rides they rode, but because of the huge selection of Webkinz that were available for purchase there.
I got a quick rundown from them about Webkinz, and it actually sounds like a pretty cool idea. It is a pretty simple concept, and is completely viral in terms of web use and marketing.
First, you buy a Webkinz plush toy. This toy comes with a code that you enter online where you then adopt and name a virtual version of this “pet”. You get to build a room for your virtual pet, then participate in all sorts of activities online that allow you to build up virtual cash to buy more cool things for your pet.
If you are like me and had not heard of Webkinz before, look out. It seems to be the latest thing, and I actually get why.