The official addition of search–real time search–is definitely going to take Twitter to the next level and offer up monetization possibilities, but at what cost?Â I don’t expect Twitter to go on commercial free forever, but is summize going to take the spammy stuff we’re already seeing there to the next level too?Â And how exactly does a purchase like this work?
The one thing that remains a mystery is the acquisition price. Twitter hasn’t raised a huge amount of money and Summize had almost a million dollars in funds raised itself. What percentage of its coffers did Twitter just spend on all the Summize technology and five employees? It’s probable that Summize investors saw their investments in Summize turn into favorable investments in Twitter, rather than a pile of cash. When one startup buys another one, though, one always has to wonder. It’s usually a sign of desperation on the part of the acquired company – but that’s not likely the case here.